Find Insurance the Smart Way

Client: Compare Insurance
Production: The Magnificent Itch
Role: Original Music

"New comparison website has officially launched in the Australian car insurance market with its animated campaign 'Find insurance the smart way'.

Compare Insurance engaged the award-winning animators at The Magnificent Itch to deliver an upbeat campaign that Australians will remember.

"Says Natalie Ball, director, 'We are entering a competitive market with big players that plow through vast sums of money advertising their brands and needed to be clever about our marketing. When you tell a story visually, people remember it. Animation is a great way of explaining how things work and was the perfect choice for Compare Insurance to demonstrate their services to customers.'

"The animation has insurance expert 'Colin Compare' navigating his way around the Compare Insurance website, getting quotes and reading customer reviews, all while being teased by pesky robotic arms. The animation was created in 3D, but made to look like 2D to match the hand-drawn style of the branding.

"Says Stefan Wernik, director: 'We love bringing characters to life and Colin really let us push the cartoony aspects.'

"The commercial was directed by Guy Jamieson and Wernik and will be shown across the web."

-Campaign Brief