Fitness First / 24Life TVC

Client: Fitness First / 24 Hour Fitness
Production: Active Media Group / Val Morgan Outdoor
Role: Original Music

24 Hour Fitness is the world's largest privately owned and operated fitness center chain, and Fitness First is the largest privately owned health club group in the world. Their magazines, Fitness First Magazine and 24Life, respectively, have expanded to electronic editions. This TVC, played in their 700+ locations, promoted editions between January and March 2015.