Fairy Dish Tabs

Client: Proctor & Gamble
Production: Armchair Productions
Role: Original Music

Procter & Gamble’s Fairy is the UK’s most popular dish soap since 1950. This series of animated/live-action shorts shows consumers that they should be blaming bad dish soap tabs, not family, for dishes coming out dirty. Users were encouraged to tag people who’d unfairly blamed them for dirty dishes.

These animations racked up more than 4 million views as part of Fairy Australia’s “Fairy Squad” campaign on Facebook and YouTube.